BUSINESS PLAN: Sober / Christian Home, while converting the property safely. Cities endorse plans.

Marketing Plan

Women’s Home / Christian Based / Sober Living / Positively Gracious Commerce Service & Help Resource Online

“ The Trusted Way for Reliable Services “

… The amount of women who already reside in homes that exist currently, number over 100 women. We would only need 15% of that market demographic to be 100% successful and 125% Profitable for your return on your investment.

We offer daily events. They don’t.

Partially prepared by: Deder Barnes

Sequentus LLC / Fone Pay, Inc.

Initial Format For : FonePays November 2009 – 2013 FonePay, Inc.’s Permission Granted

from FonePays, et al – for our combined Legacy for a Commitment of Excellence

Revised from Fone Pay, Inc. / FonePays / MyFonePays.org / FonePayitForward.com 2014-2015

Contents

Section I: Customers, Consumers

Who’s our Customer? What are the needs for our house ?
What we need to Open. How we reach our Customers and Goals.
Our Product, Customers/Consumers, How we reach our market.
When will we win? Market Factors, Our Competition.

Section II: Product & Marketing Plan

i: Market Opportunity: Christian Based Sober Living.

ii: Competitive Landscape: Orange County, California.

iii: Product Requirements: The Ultimate Spiritual Experience.

iv: Go to Market: Customer Acquisition, Our Needs, When We Win.

v: Summary / Help Resource Online: How ROI is 125%, Non Profits & Corporations Sectors Respectively Co-Exist and Why it works.

vi: Graphs, Payout Disbursements, Marketing Plan and Summary.

Contents

Section I: Pages By Sections and Number

Customers… Page 5 What are the needs for our house / function… Page 6
What we need to Open... Page 7, 19-22 How we reach our Customers and Goals... Page 8
Our Product Page 9-14 Events Page 13 Board List Page 15 How we reach our market Page 15-17
When will we win…Page 24 Market Factors / What We Need… Page 19-22

Income Potential…Page 25

Section II: Pages By Number and Sections

i: Market Opportunity…Page 26 Key Market Factors… Page 26 Competition Charges…Page 27,28

ii: Competitive Landscape: Orange County… Page 31 Competition & Our Differences… Page 34

iii: Product Requirements… Page 36 Market Research… Page 37 Sources… Page 38

iv: Customer Acquisition, Mobile Payment Market… Page 39 NFC Merchants… Page 37

Monthly Pay Outs… Page 44 When We Need Investor Monies to be Paid ( Graph)... Page 45

v: Non Profit and Profit Companies, Flow Chart for Funds… Page 46-48 Market Sources... Page 50

vi: Graphs, Payout Disbursements… Page 45, 46 Marketing Plan and Summary ( ROI )… Page 48 - 52

Section I: Customers, Our Product

(a Spiritual Experience) and Consumers.

Ω What first seems as a risky business ( Sober living tenants – how much can they afford ?), it may have a defined niche market or clientele base. FACT: In the already growing number of rehabs, living sober places, detox facilities and other Christian accommodations for living; women are the fastest growing number of a percentage of residence.

Ω The amount of women who already reside in homes that exist currently, number over 100 women. We would only need 15% of that market demographic to be 100% successful and 125% Profitable for your return on your investment.

We offer daily events. They don’t.

Customers

Ω What is a Customer?

Φ A person who pays, especially on a regular weekly / monthly basis. The sole provider of every business… the revenue stream that usually pays for everything else. Our Customers or Occupants need our services.

Ω Five types of “ Customers “

Φ The people who need our product / service(s) and pay for it. They need to live somewhere or get help somewhere. ( Pay with their own funds or a Family Member Does Pay it for them)

Φ The people who use our product / service(s), but don’t necessarily pay for it.

( OCCUPANT / CUSTOMER who has Insurance, ect. )

Φ The people or organizations that pay for our product / service(s) but don’t necessarily use it / them. ( DONATIONS / GRANTS )

Φ A former customer who becomes a new consumer. ( Now Pays with Their Own funds )

Φ The customers who refer others, even through social media’s.

Section I : Customers

What are the Needs for Our Christian Womens Home to Function ?

Ω A Home in the Coastal Area of Orange County, Ca.

4 Bedroom, 3 Full Bathrooms. A modern, safe home with a yard.

Have a Garage. Have a Fence. Budget (including utilities): $3,750/ month.

Ω An Investor who Invests $50,000 additional US Funds.

( We have $30,000 Committed already. We can wait for

our profits. Investor gets their return and profits first ).

Gets back $75,000 in 18 months. A Return On Investment (ROI) of 125%.

$50,000 Invested in Installments. Graduating Scale for Payouts and Profits.

Ω Staff & Board Members who serve Orange County, Ca.

Accredited and Trusted Individuals. Experience and Character counts.

Section I : Customers

What are the Needs for Our Christian Womens Home to Function ?

Ω A subscriber management and accounting mechanism utilized to support branded real-time situations and the associated funds transfer (payment) at a fraction of the cost of conventional electronic payment systems. This could be a hassle or worry free environment and secure.

We have a system in place – National ability. Customer can apply & transfer funds to us.

We will not have cash on the premises. Budget (including fees): $75 / month.

Ω Customers in the Coastal Area of Orange County, Ca.

Our house will have 15 Women each month. We will provide more events; daily.

Options not present elsewhere is our synergy. Each pay for their bed/ events: $1,100/mo.

Paradise provided by our location, our people. Vital Spiritual Experience Needed.

Section I : Customers

What are the Needs for Our Christian Womens Home to Function ?

Ω Daily Events in the Coastal Area of Orange County, Ca.

Beach Yoga, Day Spa & Salons. Daily Meetings, Christian based Spirituality.

Self Dense Classes, Gym Memberships. Budget: Ascending $1,000 then $2,000 /mo.

Ω A Banquet that serves as a “ceremonial graduating class”. This is empowering our customers and occupants, and making them new women who are ready to start their lives anew; refreshed. Our customers have not received this treatment elsewhere, nor does our competition offer these services. Why would they?

We have a banquet – Superior Services. Customer will enable donations for us.

We will offer class, esteem & gourmet food. Budget (two per year): $2,500 per event.

Section I : Customers (As Part of Our Product and Marketing Plan)

Our Product…

Women’s Christian Sober Home

“Life Changing Spiritual Experience”

… Practical Spirituality Offered with Hope, Love and Tolerance for the Addict, Victim and Volunteer in the midst of their behaviors. We, who have experienced a Transformation by Grace, offer a Fresh Start and a chance at a new life. Everyone who visits our web site or Home, can walk away with helpful information… Section I : Customers and Consumers

Our Womens House…

When selecting a Women’s House, many consider the services offered, the management personnel, the location and the quoted success rate of previous attendees… services offered usually mean cable and wi-fi.

While many homes offer an abundance of women’s meetings and various formats, it is not clear of the promise and the overall experience the soon to be resident will have… whereas what should be abundantly clear is the intention for the resident to enjoy, “ a spiritual experience “.

Section I : Customers and Consumers

Testimony (s). A feeling in the air. Daily Formats. The promise of What is to come, if they chose to believe… leaving troubles at the door– these are the moments where fresh hope is born. Begin anew.

Our Womens Christian Home___

In starting the next chapter of their lives, our resident can rely and depend on forming a “ Life Changing Spiritual Experience “.

Many attempts are made daily in this effort. Tirelessly and almost effortlessly, our residents encounter an attitude of love and happiness from individuals and groups designed to re-enforce this desire. Knowing that is the goal does not give the resident a feeling of relentless attack on them having to have this experience NOW. Nor does it imply they MUST feel this to have a life changing experience. Section I : Customers and Consumers

It is in the air at Our Womens Christian Home and almost as if that experience becomes sweetly whispered in ones ears when dreaming in a deep sleep.

Our Girls can rely on the freedom to simply be, while gaining self confidence to face their addictive behaviors, inner demons, past mistakes and previous let downs… they were living differently then.

Grace overcomes these things. First Grace is felt, and then Grace is practiced. Grace is learned, and then it is earned. Section I : Customers and Consumers

Our House

Womens Classes Events that are Offered

Women’s Book Study. (Costs included in rent)

Women’s Meetings. Day Spa and Salon.

Women’s Bible Study. Gym Membership.

Women’s Spiritual Journey Classes. Women’s Ju Jitsu.

Women’s Yoga. Women’s Beach Walks.

Women’s Meditation. Women’s Art Class.

Women’s Understanding of Character Defects. Knotts Berry Farms.

Women’s Oxford Steps Basic Study. Women’s Diet Study.

Women’s Feelings Classes. A Woman’s Thoughts. A Woman’s Family. Women Empowering Women. Giving Back. Positively Gracious.

“ Life Changing Spiritual Experience “.

Womens Christian House

Discovering Previous Behaviors, Pathways to a new life…

When picking a home to try and get rid of addiction, many people do this from a web site. Although our experience is paramount in this arena of a safe harbor home environment – filled with years of practical experience – we do not rely on testimony alone. We have some of the next generation of business tools to help us become socially relevant…. We will have multiple web sites with word search optimization and meta tags. Referrals from well funded entities. Local church, city, court and civic entity function referrals. We also have the ability to Text 300,000 messages to cell phones in just days.

Section I : Customers and Consumers

“ Life Changing Spiritual Experience “.

Proposed Board of Governors’

Section I : Customers and Consumers

Consumers

Ω What is a Consumer?

Φ A person who previously was a customer. The sole purpose of most business’s… the revenue stream that usually becomes profitable from not having to constantly factor in advertising cost to procure a customer... for each return visit / purchase, ect.

Ω Four types of “ Consumers “

Φ The people who need our service(s) and continue to pay for it.

Φ The people who use our resource / service(s), they have needs for their new life. * They then are welcomed as an “Alumni ”. **The people or organizations that pay for our resources/ service(s) but don’t necessarily use it / them. A Lead Aggregate Source.

Φ The Service Provider who refer others, even through social media’s.

Section I : Customers and Consumers

Who Are Our Customers ?

Who Are Our Consumers ?

Ω Customers / Consumers are monthly re-occuring Occupants.

Ω They Pay Monthly for our method(s) of help and services.

Ω Help Resource Online (A focused market trial - Donations).

Φ They are Women with tweens, teens and/or college students.

Φ They include young women, mobile and online professionals.

Φ They congregate and associate in groups and have multiple unmet Peer–to–Peer (P2P) service and payment requirements.

Φ They depend on their mobile phones and social media lifestyle.

Φ They are often women with families who want to reach and engage similar solutions and lifestyles as customers and consumers.

Ω 2H2015 – Presence of ‘Coast to Coast ‘ 10,000 subscribers or people visited our Help Resource Online and method(s) of help.

Section I : Customers and Consumers

Families with Children

They visit our Help Resource Online and refer others, even through social media’s. Everyone who visits gets viable information to reduce their monthly out-go. Effecting tweens, teens and/or college-aged students.

Ω Our first objective is to modify behavior that already exists.

Φ They are families who have a need to stay in their homes.

Φ They include young kids in school, and local economy – school taxes.

Φ They need to reduce their monthly-out-go by multiple unmet Peer–to–Peer (P2P) service and payment requirements to remain locally.

Φ They depend on the women in their lives already.

Φ There are in need of their women to be rid of addiction; help them now.

Ω 2H2015 – Presence of ‘Coast to Coast ‘ 10,000 subscribers or people visited our Help Resource Online and method(s) of help.

Section I : Customers and Consumers

Who Is Not Our Customer ?

Even though Service Providers may not refer others, they participate through social media’s and the like. Branding and positioning strength.

Ω Today.

Φ The individuals who are currently in State Correctional Facilities.

Φ The individuals who happen to be men.

Φ Possibly non- USA citizens. Although we certainly can assist non-USA citizens to an entitiy who can assist them.

Φ People who do not have a cell phone or who are not Internet saavy. Although their kids or grandkids may be.

Φ People who are non- English speakers. Although we could with proper funding and focus from those who could assist us to offer help.

Ω 2H2015 – These listed might not effect our goal of 10,000 subscribers or people for our Help Resource Online and our method(s) of help. Section I : Customers and Consumers

What We Need To Open and Win

Ω Today ( A focused Grant Writer / Another Investor ).

Φ We have whole product services including next generation of business tools, like Text n Send tm. We can send 300,000 texts in just days.

Φ Professional websites from technical geniuses. Ability and Credibility.

Φ Relevant Market awareness, Education and Engagement!

Φ TRUST from early adopters and partners.

Φ Frequent (multiple times / day) Meetings / Bible Studies.

Φ Frequent Healthy Events (multiple times/week) for our women tennants and family.

Ω 2Q2015 – A growing regional partner network .

Ω 2H2015 – National partners that have regional relevance.

Ω 2H2015 – Early revenue; points to acceleration opportunities with investment. Strong word of mouth, free social media adds.

Section I : Customers and Consumers

What We Need To Win – Cont’d

Ω Whole PRODUCT – A robust spiritual experience service offered with low cost while having immaculate and exquisite home (s) for our women.

Ω Market AWARENESS – Audience Reach as well as Regional Positioning.

Ω Market EDUCATION – A value proposition that appeals today to families and our associates / affiliates alike.

Ω REGIONAL PARTNERS – Merchants, schools, churches, non-profits, civic organizations, various businesses and health service(s) vendors, ect. That will trust us, promote us to their partners and referrals (via various social media’s and word of mouth) and continually use our service (s).

Ω EARLY ADOPTERS ( Subscribers and Business Partners ) – Will trust us, tell others why we are great, get us more subscribers / vendors / media platforms / regional markets / customers / consumers and help us make our overall product and services better as the first of it’s kind with our Help Resource Online.

Ω 2H2015 – Early revenue; points to acceleration opportunities with investment. Strong word of mouth, free social media adds and ‘liking’. Section I : Customers and Consumers

What We Need To Win – cont’d

Ω Ongoing CUSTOMER ENGAGEMENT – Win trust /service from early adopters and partners. Understand the true value we can provide that differentiates us from others. WE PROVIDE A 6 MONTH AND 9 MONTH ULTIMATE SPIRITUAL EXPERIENCE PACKAGE (S).

Ω Customer Retention – Growth of the friends and family network, Growth of Partner network by providing increased functionality and benefits to match their ongoing needs. WE HELP. WE GIVE BACK.

Ω REVENUE GROWTH – To prove our value proposition and support a portion of our expenses initially and over time to assure profitability.

Ω INVESTMENT – To help us go and grow faster... to support our ongoing operations and more quickly grow our market share, while giving time to their successful exit. We offer a 125% Return on Investment to an Investor, Investing $50,000 over 10 months yields $75,000 in 18 months.

Ω MANAGEMENT – To keep us focused and on target to reaching our goals. Section I : Customers and Consumers

How We Reach Our Market

Ω First by WORD OF MOUTH – Then Our platforms of school curriculum ( approved ), ‘friends and family first’, also our subscribers, business and non-profits partners.

Ω Viral Marketing Program – Leveraging the youth and the young adults to the parents that are initiated from Our Platforms of School Curriculum ( approved ), ‘friends and family first’, to our subscribers, business and non-profits partners

Ω In combination with Regional Partner Promotions – A major event or series of events that require promotion and payment.

Ω Leading to National Partner Promotions – Both with regional and targeted subscriber relevance.

Section I : Customers and Consumers

When Will We Win?

Ω We win as long as we have increasing visitation, cash flow and continued subscriber growth. Profitability is necessary but not the initial goal. We set our ‘sites’ on growth first, then profit, then the next stage (new market).

Ω It’s a series of regional victories leading to the “ Pennant Series “ and ultimately, if we have played well, then the World Series (i.e. approved facility where insurance is accepted).

Ω Win #1 - Our First Partner / Investor February 2015 GOAL MET.

Ω Win #2 - Our First Subscriber / Tennant March 2015 GOAL MET.

Ω Win #3 - Our Tenth Subscriber September 2015

Ω Win #4 - Our Second Partner / Investor October 2015

Ω Win #5 - Our 100 Subscriber August 2016

Ω Win #6 - Our Third Partner / Investor August 2016

Ω Win #7 - Our 1,000 Subscriber ( We’re out of minor leagues ) August 2016

Ω Win #8 - Our First National Partner September 2016

Ω Win #9 - Our 10,000 Subscriber December 2016

Ω Win #10 – Potential National Partners (Pennant Contender) January 2017

Ω Win #11 – 1,000,000 Subscribers (We’re in the Pennant Series) January 2017

Ω Leading to National Partner Promotions – Both with regional and targeted subscriber relevance.

Section I : Customers and Consumers

Section II : Product and Marketing Plan

Today ( First 2 years) Womens Christian Home

MyFonePay.org ( REFERRALS ) FonePayitForward.com ( REFERRALS )

FonePlay.com ( REFERRALS ) SOBER COALITION ( PARTICIPANT )

TextnSend.com ( REFERRALS ) WORD OF MOUTH ( REFERRALS )

Fone Pay, Inc. / Fone Pays ( REFERRALS and Payment for Services Rendered Provider )

VARIOUS CHURCHES AND CIVIC MEETINGS ( BOTH PRIVATE AND OPEN )

We Yield an optimal gross monthly revenue: $16,500. / Month

Annually: $198,000. / Year

Tomorrow ( Future 3 to 5 Years) Fourplex

We Yield a monthly revenue: $165,000. / Month

Annually: $1,980,000. / Year

Market Opportunity: Our Christian Home for Women

Ω Our Market Definition (personal) – People, Businesses, Friends and Family sharing a sincere desire to assist others while offering a sober and safe convenient harbor (e.g. location, time relevancy, discounts, coupons, payment reminders, etc.) with convenient and trusted mobile payment options available as a matter of personal favor and/or obligation. Life starts here, yet it continues to go on . . . we can assist.

Ω Our Market Definition (functional) – Our Womens home seeks to be the best offered for the price. While having a Beautifull, State of The Art Facility Home – We seek to provide Healthy Lifestyles that are Faith Based. Having Beach Yoga Events and Daily Plans unique to the Southern California Lifestyle. Offer a Faith Based, Ultimate Spiritual Experience that is life changing.

Ω Peer to Peer and Mobile Transactions.

Providing through a mobile device and Easily Accessible, Trusted Place that can Securely Hold and Transact Currency or Exchange information or services of either monetary or non-monetary value between peers. (e.g. Families can get pre-arranged updates of status and uplifting messages from their women).
Offer Daily Text alerts to monitor progress for our Women’s Families… or simply provide a progress journal. “Christ favors”.

Section II : Product and Marketing Plan

Key Market Factors – USA

Ω Orange County, California has over a 1,000 meetings a week and is considered as one of the very best “ sober experience places “ throughout the country. Amoungst the famous meeting places worldwide, it offers a magical feeling mixed with practical solutions; albeit, in a place referred by many as paradise.

Ω There are court systems that operate under the assumption that a percentage of first or second time offenders ( drunk driving or drug possession charges for an individual ) can possibly find a solution to the first or second time offender before they brandish lifetime effects upon themselves... Has this shown any indication of the next 15 years – anticipating growth? We think so.

Ω There are 65 million Americans without a credit card. By 2015, $380 Billion additional dollars will be deposited annually in pre-paid cards in the USA with approximately ½ being attributed to government programs. Source: American Banker.

TRENDS INDICATING GROWTH, LOCATION AND DESIGNS FOR SECURITY THAT ARE OFFERED CURRENTLY.

Section II : Product and Marketing Plan

People – a new, growing market with just

to People a few “dogs” in the race…

“Biggest Dog” – Casa Capri, Clean Path To Recovery

“Bigger Dogs” – Yellowstone, Pac Shores, Compass Rose, New Directions, New Life,

StepHouse, Patricia B’s, The Cottages, and Oxford House Southern Manor

“New Dog” – Our Christian Womens House or Our House (The Spiritual Experience).

Costa Mesa

Casa Capri

women

$1500

Costa Mesa

Clean Path Recovery I

men

$1000

Costa Mesa

Clean Path Recovery II

men

$1000

Costa Mesa

Clean Path Recovery III

men

$1000

Costa Mesa

Compass Rose - Tulip House

men

$1200

Costa Mesa

Compass Rose - Tustin House

women

$1000

Costa Mesa

The Fellowship House

men

$1200

Costa Mesa

New Directions Sober Living I

women

$1000

Costa Mesa

New Directions Sober Living II

women

$1000

Costa Mesa

StepHouse Recovery

women

$1000

Costa Mesa

Steps to Recovery

women

$1500

OC CHRISTIAN NETWORK

Beach Cities

Post your request for rental options at: www.occhristiannetwork.com

women

$750 - $900 Deposit Needed too.

None of these offer a complete “ Spiritual Experience “ as their mantra, immediately followed by a list of daily events that cater to a new beginning... Most offer a spiritual life pathway with twelve step meetings format… We offer all three = Daily events, Spiritual Experience and Twelve Step.

We have more daily events and programs that are designed for a better impact to help women discover personal breakthroughs. Truly, having a Christ Centered ‘Ultimate Vital Spritual Experience‘ by and for the people who needed help together – anonymously. That is the accumulative movement. Join us. Already, the new insight of a Christian Based Sober Living Home offers an alternative to sober living homes; aided by our daily events. Our services we offer are easily comprised of multiple non profits, corporations and service providers. Our customers visit and promote us, while having a “ Everyone who visits can walk away with a life changing experience “ to go so far as even reducing their monthly out-go or get informed on how to do so.

Niche markets, such as Regional Area Schools and local economies are our first Consumer Segments. Our Movement is easy to identify from a marketing standpoint, due to the local and national economy. Joining many services that are offering help (both federally and privately funded), customers and consumers can enjoy finding the resources they need to their immediate situation. Resulting in fresh starts and hope. This creates a fast referral network and marketing campaign by areas identified in our first regional campaigns. Look for Niche “Regional” Consumer Segments Section II : Product and Marketing Plan

Possible Limiting Factors

Ω Lack of Standards – OTHER HOMES – Gateways?

Ω Consumer Trust will take time.

Ω Unchartered regulatory territory – Ours and other types of Homes abroad.

Ω Christian Homes versus Sober Living Industry

Standoff… will they converge, diverge or just

delay growth?

Section II : Product and Marketing Plan

Competitive

Landscape:

Christian and Sober Living Homes

Ω The amount of women who already reside in homes that exist currently, number over 100 women. We would only need 15% of our competitors to be 100% successful. We offer daily events. They don’t.

Section II : Product and Marketing Plan

Other Players and the 800 lb Guerillas*

Ω Clean Path Recovery I through Clean Path Recovery IV. Multiple Homes and Facilities in Costa Mesa, Ca. Not considered as a “ Christian Home ”, leaving the Faith based movement questionable to Individual Faith Based Higher Power. MENS HOMES.

Ω Compass Rose - Tustin House. Multiple Homes and a Women’s Home in Tustin, Ca. and Huntington Beach, Ca. Not considered as a “ Christian Home “.

Ω Casa Capri I & II. Two Women’s Homes in Costa Mesa, Ca. Not considered as a “ Christian Home “.

Ω Step House Recovery. Multiple Homes and a Women’s Home in Costa Mesa, Ca. Not considered as a “ Christian Home “.

Ω New Directions Sober Living I & II. Multiple Homes and a Women’s Home in Tustin, Ca. Not considered as a “ Christian Home “.

Ω New Life Sober Living I & II. Multiple Homes and a Women’s Home in Huntington Beach, Ca. IS considered as a “ Christian Home “.

Ω The Cottages. Women’s Home in Huntington Beach, Ca. Not considered as only a “ Christian Home “. It is a sober Living with Christian Tennants.

Ω Pac Shores, Wellspring, Patricia B’s, Yellowstone, & Oxford. Women’s Homes in Huntington Beach, Newport Beach and Ca. Not considered as only “ Christian Homes “.

* Some Linkage with Local Markets & Merchants Section II : Products and Marketing Plan

“New Dog”

Our Womens Christian Home has become a modern version of an initial “Christian Sober Living” system. The method of changing their adoptive behavioral traits (of any Woman’s addictiveness) in their lives, into a renewed and rejuevenated new woman means having them been transformed by grace. Being forever changed into a fresh new woman (who is now a non addictive practicing woman) who is excited to begin her life anew. Almost certain, this is accomplished by having a spiritual experience… we maintain this by offering a way to give back to their local and respective communities. The needs of others is easily identified beforehand by a very simple, timeless practice of tweens, teens and college students being acutely aware of their friends and family’s household situation. They then refer people and visits to our home (s).

Ω Everyone who visits, walks away with valuable information or help. They also get local organization or help from local people who can understand their specific situation or needs. They also get other organizations or people who can offer help, at discounted prices (if necessary) to keep the cost of services (if necessary) affordable.

Ω We have a ‘coupon alert system’, ‘Fone Pay GPS’ and social media “liking” (also with Web sites visitation). Being bothered by others is not necessary. Our Alert and Loyalty Rewards System is from Phone to Phone Servicing and email chains. We offer Texting while Providing Smart Phone Integration Partners. We have many security measures in place and assistance to provide a hassle and worry free environment. Not everyone is savvy to cell phones and their means to provide savings for items like food or entertainment. We have partners to assist.

Section II : Product and Marketing Plan Who will be socially relevant tomorrow?

Summary

In summary, we have adopted many of the simplest forms of connecting many non profits to customers and consumers who need them. Included in the following sectional summary is a look at Orange County as a rental destination, getting sober destination, as well tools for managing a Womens Christian Home as a ‘ no cash on premises ‘ spiritual business entity.

We have identified many historical and modern marketing trends that are heavily necessary in today’s modern culture. Providing a solution for an already common existing behavioral trait ( it is as common as breathing ) for an obvious need in today’s economy. Our intention is to have our Women’s Christian Home and Sober Living Spiritual Experience completely State of the Art. *** Rivaling that of Malibu , Beverly Hills and Newport Beach. We will have banquets, spa treatments and star power too. One goal, is to have an exquisite, Hollywood-esque functional banquet complete with TV Personalities. Women empowering women by giving back.

Section II: Product and Marketing Plan

The go to market approach requires careful selection of partners, well defined partnership objectives and a legally binding agreement. A regional go to market approach will provide the necessary “cover” to test our home and make any necessary changes.

There is a limited window upon which to become a relevant partner or associate / affiliate in the marketplace. Perhaps as little as 3 months. It is going to require some capital investment (i.e. $30,000 which we have committed already) to launch Our House, Women’s Christian and Sober Living Spiritual Experience.

We Develop a “WE CARE – WE GIVE BACK” beatitude(s) while offering a life changing – spiritual experience for our ladies ( our customers and occupants ).

Offering the best alternatives such as:

Womens Workshops, Bible Studies, Yoga Classes, Ju-Jitsu, Twelve Step Meetings, Addiction Counseling and Esteem Building Sessions. Learn healthy lifestyles to create and achieve balance. . . including diet, meditation and exercise while having fun in a positive, tolerant and loving atmosphere.

Develop the practice of progress and non-victimization attitudes among friends and family (i.e. stored value in our services). Secondary school reach nationwide through friends and family with local merchants. Section II : Product and Marketing Plan

Focus on partnering with Schools, Colleges, Groups, Civic Organizations and Churches ( included in our daily events ). Our Women will learn the new and esteemable behaviors, habits and non addictive flow from their personal breakthroughs. Through this practice of progress and non-victimization attitudes, there will be a “change felt” among friends and family (i.e. stored value in our services). We can also provide options of simple Payment method(s) or system(s) through multiple various service providers creating branding, positioning and trust.

Web promotional campaign to create awareness for MyFonePay.org and FonePayitForward.com

( June – December, 2015) with a junior high and middle school in Port St. Lucie, Florida. This will help propel our web site optimization and meta tags / key word searches. Buy having many functional web sites that are designed to be in a helping of others category amoung web site searches for our customers, ( how they find us ) this will enable our Womens Christian Home to be in the top tier of homes offered on website searches.

Create Awareness in that regional market and Test the Help Resource Online Value Proposition with:

Targeted customers, consumers and subscribers as well as partner merchants. Sign up 1,000 subscribers by December, 2015. Regional Approach with a focus on creating a help resource online. Secondary school reach nationwide through friends and family and local merchants. Build the friends & Family Networks in our community. Focus on partnering with Schools, Colleges, Groups, Civic Organizations and Churches. Learn the new behaviors, habits and non addictive flow from their personal breakthroughs.

Leverage the Help Resource Online as a means for Crowd Sourcing and Lead Generation as an Aggregate Lead Source.

Combining non profits and for profit companies where they are providing valuable and needed services. There are an abundant amount of willing participants. Simply put, it is a modern version of identifying supply and demand. We invite you to be involved now. Join us. Section II : Product and Marketing Plan

Product Requirements

Section II – Product and Marketing Plan

Defined by Needs Analysis.

Ω WEB SITE(s) Necessary for Our Womens Christian Home to Function with Word Search,

Meta Tags, Key word Search and Web Site optimization.

Ω Function and Facilitation of a “ No cash on premises “ Business and how it relates to us.

Fone Pay, Inc. Fone Pays MyFonePay FonePayitForward Blogging by 300 Students

Text n Send Website Optimization, Key Word Searches, Meta Tags & Web Site Rankings

Section II : Product and Marketing Plan

Orange County is the 7th Priciest Rental Area…

Feeling the pinch? Local rent prices hit a record high

Mrs. Sanchez is stuck in the one-bedroom apartment she shares with her husband, even though the plumbing is old, the place has cockroaches and it’s poorly maintained. But the couple pays $1,200 a month for their Santa Ana unit, and that’s about as cheap as rent gets. “You go somewhere else, they charge $200 more,” said Sanchez, 50. Relief is not on the way. Last year, asking rents for large-complex apartments in Orange County jumped 4.8 percent, according to a report from RealFacts, an apartment tracking service. And with vacancy rates low (5.2 percent), rents are likely to go nowhere but up. Orange County apartment landlords were asking an average of $1,781 a month for vacant units in large apartment complexes in the fourth quarter, up $81 from a year ago to an all-time high, according to RealFacts. “Asking” rent is the amount landlords were seeking for vacant units last quarter, not the amount existing tenants were paying. The actual, or effective, rent averaged $1,648 a month, up $50 or 3.1 percent, according to a separate report last week by real estate data firm Reis. “Effective” rent is the amount landlords collected after subtracting concessions such as move-in discounts. Those numbers made Orange County the nation’s seventh priciest rental market, ranking behind New York, San Francisco, Boston, Fairfield County, Conn., San Jose and Long Island. Nationally, the average rent is $1,124 a month, Reis reported. Source: Orange County Register

Orange County is considered a World Class Sober Destination… Sobriety and Recovery

Newport Beach and the surrounding towns in Orange County are the epicenter for Drug and Alcohol Treatment in the United States that include 100’s of Word Class Programs and Facilities which attract and employ the top Treatment Professionals in the country. Anyone who has come to California for Treatment always mentions the strong sense of community they find here and the eclectic list of activities available. Sailing, Surfing, Shopping, Skiing, Biking along the Bay, or just relaxing on the beach, there really is no better place on the planet to get Sober!

Source: Sober Partners Network / Soberpartners.com Section II : Product and Marketing Plan

Mobile Payment Market – The Wireless

Subscriber / Banking Customer…

And how it relates to OUR Customers / Occupants at Our Womens Christian Home.

Section II : Product and Marketing Plan

NFC for Merchants

Near Field Communicators (NFC). Example of our method applying to Servicers or Businesses involved in providing their services (in order for our customers to get their needs met).

A brief look back at a relevant topic to first illustrate safeguarding against today’s modern computer hackers…

I also told the truth to the Southern California Gas Company in 1996, where I could have just lied and had earned the bid for over 400,000 customers at a $7,500 profit upfront, and monthly residual profit of $5,000 per month. While estimating growth of 3% per quarter. Upgrades by third quarter estimated additional profit… the question back then was, “ so we would not control the data of our utility bill payers if you build us a system for periodic billing ? “ Meaning, if someone paid their gas bill over their phone, whoever transacts those funds, they would have knowledge of their purchasing history moving forward. I right away and unreservedly said, “ yes, that is correct ”… Unless we build a system or method to protect that information. The big banks back then seemed to be a suitable fit. Of course, the Southern California Gas Company could bank with whoever they wanted with my system. Today there does exist that type of data protection. I still would have answered that question the same. Who in their right mind wouldn’t? Especially after Southern California Edison paid a third party company a $100,000 for system similar to mine… it was a non-banking entity… they must have had a convincing data protection program to validate the cost… my system was $15,000, which cost me $7,500 to provide as a viable means for periodic billing and automation of revenue. It was considered green, or helping the environment then too, because there would be less mail or paper billing being generated. It also meant less jobs as well. It was a different time, economy.

Having multiple encryption methods of verifying identities, it provides a means of validating a customer or consumer ( who need our help ) with their household or family situation. Lets look at the projected flow of an average website inquiry from a potential customer… this will demonstrate how an inquiry can result in funds received before a customer has moved in or even visited our physical location… starting from left to right, resulting in a funds transfer.

1 Customer visits web site. 2 Customer receives email(s). 3 Customer replies. 4 Customer opts in.

5 Customer receives text. 6 Customer replies text(s). 7 Customer receives email. 8 Customer has referral.

9 Customer receives invite. 10 Customer email(s). 11 Customer receives Business Affiliate or Service Provider referral.

12 Customer receives text. 13 Customer replies text / email(s). 14 Customer receives email. 15 Customer invited to “Store”.

16 Customer receives card. 17 Customer receives email(s). 18 Customer sends email. 19 Customer has paid.

Today there does exist that type of data protection. Section II : Product and Marketing Plan

What is a Payment Service Provider? ***WHY?

Ω A PSP offers merchants online services for accepting electronic payments by a

variety of payment methods including credit card, bank-based payments such

as direct debit, bank transfer and real-time bank transfer based on online

banking. WHY? We have Security Measures in place by not accepting cash at the door.

Ω Some PSP’s provide unique services to process other next generation methods

(Payment Systems) including cash payments, wallets such as PayPal, prepaid

cards or vouchers and even paper or e-check processing. WHY? No Cash at home (s).

Ω Typically, a PSP can connect to multiple acquiring banks, card, and payment

networks. Some PSP’s will fully manage the technical connections,

relationships with the external network and bank accounts. WHY? No Cash at home (s).

Ω A full service PSP can offer risk management services for card & bank based

payments, transaction payment matching, reporting, fund remittance & fraud protection in addition to multi-currency functionality and services. WHY? No Cash at home (s).

Ω PSP fees are typically levied in one of two ways: as a percentage of each

transaction or a low fixed cost per transaction. WHY? No Cash at home (s).

Source: http://en.wikipedia.org/wiki/Payment_service_provider *** WHY? Is added and is not included in the definition provided in Wikipedia. It is used for amplification. Section II: Product and Marketing Plan

Is FonePays a PSP?

Ω Yes it was and could be still (at least legally). We found having multiple service providers would favor marketplace positioning and branding. Giving our customers, consumers and subscribers multiple choices; while instilling a vote of confidence so they can use who they trust. Fone Pay, Inc. P2P offers a lower cost solution to both the consumer and the merchant, providing a more favorable revenue sharing model than just Banks or credit/debit cards.

Ω Fone Pay, Inc. offers today some (but not all; we offer more of a modern platform) of the services of a traditional PSP to gain market experience , early customers and business partners.

Ω Fone Pay, Inc. objective is to evolve into a service provider platform for branded P2P service offerings in regional makets.

Ω When the investment is secured, Fone Pay, Inc. will become a Mobile Commerce Service Provider (MCSP) for regional markets.

Ω The differentiation between being simply a PSP and a MCSP is significant. PSP’s focus just on payments, MCSP’s enable and support multiple mobile transactions with multiple payment and promotional redemption options.

Section II : Product and Marketing Plan

What does an MCSP offer?

Ω A mobile commerce service creation and deployment platform which is easily customized to meet the promotional and transactional needs of its business partners.

Ω A subscriber management and accounting mechanism utilized to support branded real-time promotional offers and the associated funds transfer (payment) at a fraction of the cost of conventional electronic payment systems. This could be a hassle or worry free thing.

Section II : Product and Marketing Plan

When and How Does NFC Impact P2P Offers?

Global Mobile Payment Market Conservative thinking suggests

52 million people will adopt Mobile payment “give time for technology to be

methods like NFC (near field communications) perfected”… wait for standards

and RFID (radio frequency identification) to pay to be in place to become the

for everyday goods and services by 2011. new norm. Technology changes

to safeguard business practices.

The physical mobile payments market is

forecasted to reach $11.5 billion by 2011. One executed strategy and best

example maybe the State of

By 2011 approximately 12% of all mobile California discontinued the

Phones will offer support for contactless writing, issuing and mailing of

Payment (primarily through NFC) – 470 million ‘ Welfare Checks ‘ monthly. They

NFC handsets worldwide. use debit cards now.

Section II : Product and Marketing Plan

Our House Investor Will Pay Installment Pay Outs After We have our 1rst Customer

Investor / Partner Invested Monies Estimated Pay In Monthly Disbursements, 2015 and 2016

Months

Rent

Day Spa / Gym, ect

Banquet

Undergraduate

Month 1

3,000

1,000

0

Month 2

3,000

1,000

0

Month 3

3,000

1,000

0

Month 4

3,000

1,000

0

Month 5

3,000

1,000

0

Graduate

Month 6

3,000

2,000

2,500

Month 7

3,000

2,000

0

Month 8

3,000

2,000

0

Month 9

3,000

2,000

0

Month 10

3,000

2,000

2,500

Total

30,000

15,000

5,000

Source: Fictitious data, for illustration purposes only

Π Starting at Second Month of Operation, the accounts will need these figures to be remitted moving forward.

Π These are commonly referenced as installment pay out periods, drawn off of a $50,000 Committment.

Π After One Year ( 12 Months ) the gross monthly revenue of $16,500 will enable Return on Investment Payments and Profit. Section II : Product and Marketing Plan

INCOME

& EXPENSES

Website Key Word Searches, Meta Tags and Word of Mouth Will Be Our Best Investments and Marketing Expenses…

Customers will Come to us within 3 months.

100% Occupancy. Waiting List in just 9 months.

Section II : Product and Marketing Plan

Section II :

Target Marketing Plan

Customer Searches: For a “ Home” For a “Program” Need Faith to be Restored

Word of Mouth

Google / Meta Tags

Web Site Searches

Section II : Product and Marketing Plan

Market Summary and Return On Investment Plan

Ω We have $30,000.00 in U.S. funds committed already and have a few of the necessary items or property needed to open doors for our Womens Christian Home. Profitability is necessary but not the initial goal. We set our ‘sites’ on growth first, then profit, then the next stage (new market OR a four-plex apartment community to provide more customers AND be accredited where Insurance monies can be accepted). We can increase our revenue and profits at year two.

Ω It’s a series of regional victories leading to “ Opening our doors “ and ultimately, if we have performed well, then the strong likelihood exists that we will have not only a full house of occupants or customers; albeit, a waiting list.

Ω We set our ‘sites’ on growth first, then profit, then the next stage (A DETOX facility in a four-plex apartment community to provide more customers AND be accredited where Insurance monies can be accepted).

Ω Year Two or Year Three, The Gross Monthly Revenue can be $165,000 / month or $ 1,980,000 Annually.

Ω Market factors show that current homes operating in the capacity of a sober living home

( for women ) or a Christian home charge $700 to $1,000 per month per occupant or customer. They currently have a few modern practices that determine the amount of monthly charges… Location and modern furnishings as well as how many occupants or customers are in each room are the primary factors for monthly charges.

Ω What puts us apart is we have MANY other benefits to our customers... they benefit by the scheduling of many activities that are not only fun, they are rewarding and inspiring activities currently not offered elsewhere as a daily occurance. We do. Fundamentally our customers will choose to be our customers for the money factor, but also the “ WOW “ factor. It also is not known that occupants or customers receive a banquet or a non-accredited graduation ceremony at this level of a home. Where insurance is accepted at other places such as rehab (where costs can be $10,000 per month) it is known there are ceremonial activities. Not for the money they could spend with us.

Ω It’s a series of differences that sets us apart from other choices customers or occupants have, while we also have the desired location many seek… The magic that is widely known is the experience many have found here in Coastal Orange County… by the quality of spiritual people and meetings that are here. It is paradise here and it is still considered as a best sobriety destination ( close to the beach in Orange County ). We also have more meetings available here than other destinations. We have beautiful churches and many women pastors who give back to the communities that help us provide the vital spiritual experience many need. Identified as women looking for a vital spiritual experience are women who: (A) are needing to get or keep sober, (B) start anew from divorce or battering as well as (C) sufferers from a difficult stress or trauma.

Ω Is there a definitive number of Women in Sobriety on the rise? Look at this: a pill like Oxycontin can cost upwards of $100 per pill. Rusty Payne of the United States Drug Enforcement Administration said, “Heroin is a growing epidemic. People need to wake up and see what’s going on. People who would never be associated with a needle are now injecting Heroin. Heroin touches every segment of society.” Payne is correct, the disease of addiction does not discriminate.

Hospital officials have reported that overdose and emergency room visits have increased with thousands of people dying from using the drug. According to the DEA more than 3,000 people across the United States have died from Heroin overdose, a 45% increase since 2006.

According to the government’s most recent National Survey on Drug Use and Health, from 2007 to 2012 the number of Americans using Heroin has doubled from 373,000 people to 669,000, a 100 percent increase.

Source, http://www.newdirectionsforwomen.org/heroin-epidemic-sweeping-nation/

Ω Is there a definitive number of Women in NEED OF Sobriety? Look at this from Nov /2012: “More California drivers tested positive for drugs – especially marijuana – than for alcohol during a first-of-its-kind roadside survey that safety officials say points to a serious and growing threat. One in every seven drivers checked on a weekend night this summer had illegal or prescription drugs in their system, which could make them dangerous behind the wheel, according to the survey released this week….” …” The survey-takers randomly stopped drivers at nine sites around California, including one in Anaheim. But Cochran said the survey did not break down numbers by city or county. Orange County Sheriff's Department Deputy Wayne Howard has seen the effects of drugged driving in the crashes he investigates for the traffic bureau in Aliso Viejo. The problem, he said, has only worsened in recent years, especially with prescription pain and anxiety medications.” Source, The Orange County Register, http://www.ocregister.com/articles/driving-378319-drivers-survey.html

Ω Having options available for the existing women who already live in an existing Womens Sober Living or Womens Christian Home, may mean they choose to spend their dollars with us / their time with us, due to Our House being a better suit for their budget.

I.E. If the Price for existing other homes remains to be $1,000 - $1,500 / month and it is

Currently not offering “ Daily Events “ nor a “ Banquet “ for a ‘ Graduating Class ‘ …

Wouldn’t they consider switching to Our House? It may appear cheaper for them.

It may appear “ More Appealing “ both financially and spiritually.

Section II : Product and Marketing Plan

Ω We have “ Costs “ for $1,000 a month for the first 5 months, then growing to a $2,000 a month for the next 5 months. Having more customers or occupants after 5 months assures us the additional expenses. Day Spa Treatments, Gym Memberships, Yoga on the Beach, Knotts Berry Farms, Meditations, Meetings, Bible or Christian Studies, Hair and Nail or Pedicures, Salon Experiences, Women’s Self Defense Classes, Dinner (s), Museums, Movies, Nature Visits, Music Venues and other esteemable acts such as helping others and donating time.

Ω Having many options available, if we have many experts who can donate their time and attention to our women customers, then the expenses can meet our demands.

Ω Our Banquet is comprised of a Catered Dinner Event with Women Empowerment Speakers. We also would have different Vendors who would provide additional funds to add to the event because they would pay to be there. In order to offer the attendees, friends and family members who are present, the ability to get quality items such as Clothing, Makeup, Perfumes, Purses, Leather Bags and various spiritual items and offerings.

Ω The Banquet Budget is $2,500 for each. The goal is to have two in the first year, although the second may push to the first quarter of year two. Vendor participation may help by $250 each as space rent, with their goal in mind to earn monies from those attending. This works well in the form of obvious gifts – from attendees to other attendees or family and friends of the graduating “class”. We could have five such vendors, raising $1,250 also.

Ω We have an expense in mind as $3,750 per month for our house location. This is to include utilities and rent. We would have utilities met estimating $750, while having the Investor or Grant Funds paying $3,000 / month. Section II : Product and Marketing Plan

Ω It is possible to have a word of mouth travel amoungst the Christian living and Sober living communities. We will pay to advertise our differences on many of the various recommended social medias (i.e. sober coalition, ect.).

Ω We will have a professional website and website optimization, complete with meta tag and various key word searches. We also have help with over 800 students in Florida who can help with various social media and blog remarks – due largely in part by our very own Associated Member who is Teacher of The Year 2015 in Florida – and got it approved in their school curriculum that they could do so if they wish. Giving back is self evident, even to an 8th grader.

Ω We have many differences on the Christian and Sober Living Landscapes throughout Orange County AND the Continental United States. We are actually only a fraction of the cost more than a nice category one home, by only $100 per month.

However, we will be giving a value estimated as a reduction to a customers cost per month of a perceived approximation of $300. Esteemable acts, Entertainment and sheer energy of their vital spiritual experience starts with looking at $100 difference to be at our home… at the lowest pricing of estimated current costs at other homes. We can look at the possibility of having a higher price tag per month, with a starting discount… it seems to be open for discussion. There becomes a standard in most living environments where a revolving door attitude may occur. We wish to be the new standard of living while providing a necessary and vital spiritual experience.